Ads That Target Your Market Are In

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Through the years, we have seen different kinds of advertisements. There’s contextual advertising that exists in Adsense and Kontera. There’s also other forms such as video as well as social media advertising. With all these, it is obvious that advertisers are now valuing their market. They want to make sure that the ads reach the right audience to maximize conversion.

Now here is where interest-based advertising comes in. We have received announcement from the Inside Adsense blog that they are implementing this new kind of advertising.

Over the next few months we’ll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. Whether the advertiser’s goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases.

Remember those times when Google have been trying to guess what’s on your mind? Now they seemed to have found one of the solutions. Now as you surf websites and click on certain ads, Google will now record your interest with a cookie. With this, you will see ads based on your interest on other websites.

I think this is good news for both parties. The owner of the website will have higher conversions because he is serving the interest of his surfer while the surfer gets the ads that feeds his interest. You get the idea. It’s not about contextual advertising anymore. It’s about serving the interest of the user.

Of course, it may seem all positive at first. But the problem I see here is that people have varied, changing interests. Some people may be interested on one thing at a certain time then become uninterested in it the next. I wonder how Google is going to address this problem.

But publishers do not need to worry. They have the choice to implement interest based advertising or not. It is entirely up to their discretion. Also, like adsense, they can filter out certain websites with a competitive filter. Just some features Google added that should ease the publishers’ minds.

But still, interest-based advertising is an interesting change. Some may be afraid of it while others may try it. Since it’s new, we still don’t know its conversion possibilities. I guess we should stand by those publishers who will try this new kind of advertising.

But before you jump and start implementing these ads, be sure to change some parts of your Privacy Policy. Google have added some stuff that they would like you to include. Just go here.

For questions and concerns about this topic, you may visit Google Adsense Help.

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  • Alex D

    This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
    People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
    For the list of top interests look at http://www.interestmatrix.com/top1000.php
    The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
    To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience

  • http://www.debts.org Marcos

    I think this is the trend in general. Everything is becoming more targeted. Search results show up relevant to the country you are in, ads show up relevant to the content you are browsing, if they can suggest things you regularly like to look at then it makes things even more focused. This should help drive up conversion and click through rates as well. Makes sense.

  • byme

    i think that is a great idea
    brother
    i like that
    byme

  • http://cruttera.com/ Cruttera

    This is a great news from Adsense

  • Anonymous

    hoo… nice work from google ;)

  • http://mr-web-design.com Matt

    I’m all for better search results but what is Google is doing borders on a violation of privacy.

  • http://www.theegg.com Jenny

    “The era of keywords is almost over!” — Never I tell you! Never!….

  • http://www.agramycity.com Baxy

    This is definitely a great idea and will work in future successfully. This is very common sales technique that you should always have a targeted market where people are interested in your particular product. There is no point of trying to sell a mobile phone to a customer, who actually wants to buy a TV.

  • http://www.nahx.com Roxanne

    This is something great from Google and Adsense. They never run out of ideas to make their business running.

  • Roger Dubuis

    This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.

  • iman

    google adsense always make everyone love it :D