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  • Alex D

    This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
    People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
    For the list of top interests look at http://www.interestmatrix.com/top1000.php
    The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
    To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience

  • http://www.debts.org Marcos

    I think this is the trend in general. Everything is becoming more targeted. Search results show up relevant to the country you are in, ads show up relevant to the content you are browsing, if they can suggest things you regularly like to look at then it makes things even more focused. This should help drive up conversion and click through rates as well. Makes sense.

  • byme

    i think that is a great idea
    brother
    i like that
    byme

  • http://cruttera.com/ Cruttera

    This is a great news from Adsense

  • Anonymous

    hoo… nice work from google ;)

  • http://mr-web-design.com Matt

    I’m all for better search results but what is Google is doing borders on a violation of privacy.

  • http://www.theegg.com Jenny

    “The era of keywords is almost over!” — Never I tell you! Never!….

  • http://www.agramycity.com Baxy

    This is definitely a great idea and will work in future successfully. This is very common sales technique that you should always have a targeted market where people are interested in your particular product. There is no point of trying to sell a mobile phone to a customer, who actually wants to buy a TV.

  • http://www.nahx.com Roxanne

    This is something great from Google and Adsense. They never run out of ideas to make their business running.

  • Roger Dubuis

    This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.

  • iman

    google adsense always make everyone love it :D