It isn’t just those of us who are trying to get our websites and blogs noticed that are using SEO tactics. Cybercriminals are also keen to do all they can to get there links to appear high in the different search engines. I suppose this is to be expected; after all, if these people are going to go to the trouble of designing malware or viruses they want to be sure that people find their work. I am probably not the only person who notices plenty of dodgy links appear when almost any keyword is entered into Google.
It is possible to get software that indicates potentially dangerous websites: I use WOT. Many people don’t take the trouble to do this though and who knows what they are getting themselves into when they click on a link. The really annoying thing is that this is going to affect all of us who depend on SEO to make a living. People are going to become fed up with clicking on sites that contain malware and viruses and they will likely stick to big names that they trust.
This all means that those of us who are starting off or trying to build up our web business are going to struggle to get people to visit. Even though we do all the right things when it comes to SEO, and make it high on the search engines, we still might find it hard to attract weary visitors. Of course the obvious answer to this would be for Google and other search engines to toughen up the way items are ranked. The problem for us though is that this approach could conceivably harm the innocent as well as the cybercriminal. If the rules of SEO were to change overnight then it would make life difficult for many of us who have only recently started to get the hang of it. It is hard to imagine where this is all going to lead to, but one thing for sure is that cybercriminals are not only harming their targets; they are hurting us all.