Musa Aykac|July 31, 2009|31

Google are Now Bringing in More Real Time Results

The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.

Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.

What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some highly competitive terms, this ten over the next few days drops off on to page two, three and then eventually disappears from the SERPs.

It seems as though Google have increased the algothirm to bring in fresh results a lot more. Again this is great for that extra little bit of exposure.

serps
A great example of this is the term “SEO”. Firstly it was Dave Naylor’s post about geo targeting which came straight into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then slowly started shifting out.

I have also seen this occur on numerous other search terms

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About Musa Aykac

Musa is the founder of RankMetric and has been in the internet marketing industry since a young age.
This entry was posted in Google, Search Engines, SEO Knowledge and tagged , , , . Bookmark the permalink.

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  • http://semlabs.co.uk/journal David

    I think you are probably right with this. I know someone who runs an authority golf site and their traffic has gone up by about 33% over the last few months and most of that is from Google.

  • http://www.getessentialoils.com/blog/ Maria

    Google is really the best. I use it every day at work and private. I can not imagine my life without Google.

  • Firefinch

    I’ve noticed this happening to one of the blogs I work with. Blog posts go up to the top 10 for targeted keywords, then start gradually dropping off.

  • Sandip

    I also have noticed the same that within one hour a particular article gets indexed if its in your homepage. But gradually its position changes as per the new updates in that particular keyword. Sometimes it stays there for few days and suddenly disappears from first page.

  • Shawn Tuttle

    Sometimes I forget there are other search engines :)

  • yao

    This frequently change has brought me some trouble, I think.
    though it is very good for visitors

  • borisseo molink

    Google is really the best.

    as sad shwan tutlle sometimes I forget there are other search engines :D

  • nelson

    Thanks for the great info!

  • Jennifer

    Google still number one and will remain that way due to their accomplishments and how they help people in the net….Some people says that they get to earn money from twitter and it is interesting but still don’t know how?

  • Grojan

    Thanks for the article. There is some pretty useful insight. Long live Google.. lol

  • http://www.growingtallertips.net/ Luke

    I think it’s true. I’ve noticed this every time I’m publishing new post in my blog. Do you know any other ways to be at the top again with your old post?

  • http://www.wifiprintersinfo.com Dave

    Hmm i guess its not a bad idea but its not so good for me since my site just has static content and doesn’t really get updated much. Maybe I should just come out with my own blog …

  • http://www.bigcommerce.com eCommerceHarry

    Ive noticed this as well. Fresh articles and tweets are now filling the top of the serps which is great. It can be frustrating when coming across outdated information especially for searches on internet marketing, seo, etc..

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  • http://www.onestop-wedding.co.uk Matt

    Ahhhh, that makes a lot of sense really.
    I’ve noticed my results ballooning all over the place recently but didn’t attribute it to Googles new algorithm. Totally makes sense that they’re tailoring it to the newest content generated by social media sites.

  • derun

    In addition to google there are many search engines that deal with the search is no worse than google

  • http://www.feline-leukemia.net Jerry

    I’ve noticed these changes everytime I’m updating my site. Most users will surely like this real time Google updates.

  • http://www.creditlaw.com/ Paula at CreditLaw.com

    I think that it will be especially interesting to see the approximate life of content that is indexed right away and then fades… will it fade in a consistent manner, is it based on the activity within a niche, or something else?

    I’m interested to see what happens.

  • Dan

    So this probably explains why my site got to #1 on page 1 and way above the articles I had published on high PR sites.

    I keep changing my content not because I knew what would happen but because I wasn’t satisfied with my ‘English. I didn’t know it would move my site up the SERP,

  • http://www.learnconversationalhypnosis.org Raphael

    Google remains to be at the top! No matter how many competitors they have, they still managed their position. With much improved service from them, I’m pretty sure this would be another edge for them.

  • http://www.lizardseo.com Steve Franklin

    The switch to real time search will definitely be a large SEO innovation in the years to come. Google is tops because it keeps an eye on future developments.

  • http://www.ultimatewebnet.com TimJohnson

    Nice to see google catching on in the world. I think allsite will start using this way
    it’s been here all this time but no one used it before.

  • http://www.zarpie.com/ Shaun

    I dont think Twitter could ever replace Google as a search engine, yes, agreed that Google page Ranking update is a little slow to update but Google is getting better at updating the ranking to what it use to be like. For me I use Google for all my website stats.

  • http://www.propstm.net Matt Propst

    The question I would like to raise, if this gets bloggers a sudden boost on their keywords, how does this effect users who have strong content to place them high on Google results. Does this new method dilute the top results?

  • http://www.diyhomeimprovements.org/ John Mcknight

    Google’s achievement only proves that they are offering quality service to their users. Now, their campaign against irrelevant results in their search engines really helped them maintain their name as a service provider.

  • Fernvale

    I have noticed that Google have increased the algothirm to bring in fresh results a lot more. This is great news for all for that extra little bit of exposure.

  • http://5pl.us/hostingplans steve

    Another demonstration of Google’s domination of the world wide web. Interesting post thanks for the info!!!

  • julien

    Yes, it happened to one of my blog. Let’s see how Google will develop this in the future.

  • http://www.nothingbutrandom.com ZXT

    I don’t believe fresh content goes to Top 10 position then slide into the next page after a few days then third and so on. Check keywords “alexa ranking tips” and you can find my blog article in 3rd position. It’s been there 3 weeks as far as I know but it could have been longer. Number 1 is been there too for 3 weeks.

    I think it only changes if Google thinks the relevancy changes too or their algorithm says otherwise.

  • http://www.trendpointe.com Tommy

    google is the best search engine, google develop really fast and really great for seo. hope the best for google