Google stated to the LA Times reporter that they were more than willing to work with online privacy officials regarding the online privacy of online users. Privacy protection officials claim Google is holding user information and cookies for up to 2 years. Google was warned in May of 2007 that they may be in violation of user privacy rules making Google be one of the first engines to cut down the time they store cookies to 18 months and later to 13 months as time passes. (Imagine Google being the one being warned!)
The new requirements are recommending that Google and other search engines should only store cookies for up to 6 months.
This could play a big factor in Google’s current ways of providing users with targeted ads.
Google was reported last Friday to say they were looking forward to helping the online privacy officials to explore ways to improve privacy online for all internet users.
As an Internet user myself, I have to wonder what way Google will use to get around this so they can continue to target users with geographically correct advertisements, as I know this is a big business for Google and it’s advertisers currently. Will it be an opt in to Google Ads? Or will they just simply have to reset the cookies once every 6 months in order to comply with the privacy issues under the gun?