Lately we are seeing more and more evidence that Google maybe loosing its grip on the search field. One of the main reasons for saying this is because we are seeing huge problems in the UK results at the moment.
Basically a huge volume of USA based sites are being filtered through and its something that actually looks veryworrying. Google or Matt Cutts have yet to say anything about what has happened, but I can assure you that its something UK searchers do not want to see especially for product related terms.
As an example if someone searched for “Buy computer games” or another product related term they do not want to see results that are USA based, it just doesn’t make sense.
Next if we then look at Google Trends
For almost every product related search you will notice that we are seeing a gradual decrease in volumes. This shows that users are just not searching like they used too. But another interesting fact is that if you search for brand names on Google trends such as “Ebay” or “Amazon” you will notice a great rise in overall volumes.
Which potentially shows that a lot of people could be losing trust in Google over the past few years. I mean why shouldnt they? Google’s popularity grew because they were the best they had the best possible results for someone making a search. Looking at the UK results in their current state looks pretty shocking and to be honest I have not seen results that bad from Google for years.
Dont get me wrong I love Google like most people, but it just seems as though they are taking their eye off the ball a little, and what a bad time for this to happen, because as we know Bing has recently launched and personally their results are looking a lot better.
I would really like to get some answers on the state of the UK results and the reasons behind it? Matt Cutts?