Just like on-page optimisation, off-page optimisation (also known as off-page SEO) is a vital part of your strategy to generate as much traffic to your site as possible. It is, however, a completely different strategy as it requires a whole set of new prerequisites.
The first question you need answered is: what is off-page optimisation?
The answer is simple. Off-page SEO is optimising factors that are not physically part of your website. Off-page SEO involves mainly links that point to your site (and, to a point, the links leading out of your site). Inbound links should be (as much as possible) from reputable websites with a high page ranking. The reason for this is that the search engines will see these links as an endorsement – popularity vote, if you will – a huge factor in the eyes of the major search engines.
The RankMetric team will provide you with an analysis of your site, keywords to use, sites to associate with and provide links and backlinks that will help the popularity of your site in order to improve your ranking. The more popular the sites you associate with are, the more likely you are to achieve a higher position in the search engine rankings. Our team of experts will be in a position to give advice on these issues.
It is important not to underestimate the impact that off-page optimisation can have on your site’s search engine rankings. The RankMetric team will help you make the most from this valuable method of SEO.