Social Media Optimisation (SMO) is a relatively new trend in marketing your website or driving traffic to your site. It functions on the principle of word-of-mouth marketing or messaging, and is employed through social networking channels such as FaceBook, Twitter, etc.
There are a few principles that will help you effectively use SMO to improve your site’s ranking. The RankMetric team are experts at SMO and can help you effectively implement the following aspects of your SMO strategy:
Firstly they will help you increase your “linkability” by creating positive keywords and relevant messaging. They will also help you make the process of bookmarking and tagging your site easy, straightforward and user-friendly.
In addition we will advise you on how to reward inbound links and set up outbound links that will help your content travel to your target audience.
It is also advisable to become a resource site – even if it doesn’t immediately reward you; the RankMetric team can advise you which resources to add to your site. If social network users find this useful, they are more likely to look further and gain access to content on your own site. Of course, the more traffic you get to your site, the more likely you are to do business.
Because we are looking at social media, there is a requirement that you interact with your audience. The RankMetric team will help you set up social media entities and create conversations where you can engage with users visiting. Find ways of rewarding users that prove to be very helpful and therefore become valuable to you. When you interact with your audience you will maintain their and will also spread the word about your site, your business and your services.
RankMetric will help you identify your most likely target audience. Although SMO is more about messaging than marketing, you need to be very specific about the audience you wish to target. This will also influence the kind of content that you develop for your site. You may want to put widgets, blogs or even serious academic information on your site. It will all depend on what will suit your audience.
It is still important to remember that the major search engines such as Google and Yahoo are still the primary methods of driving traffic to your site. However, as the RankMetric team will advise you, the day is fast approaching that SMO will take over that role. It is then that you need to have your SMO strategy in place and working effectively.