airabongco|April 8, 2009|14

Social Media Fanatics

Social media is hot today. There is no internet-savvy person who is oblivious on what social media means. When we hear the word social media, what words do we instantly associate with it? Do you think of social networking websites such as MySpace or Facebook? How about social bookmarking sites such as Digg and StumbleUpon? And who can forget about the status-updating and microblogging website called Twitter? All of them may be designed differently as well as serve different functions but they all have a common element for them to be regarded as a group.

Social media pertains to websites which has a community of people that shares information through the website. In this situation, the website acts as the medium to get the message across. That is why it is called social “media”.

With this in mind, social media have been utilized by people for various reasons. Mostly, it is used for businesses for it offers a targeted community which you can easily reach out to through messaging. Others have used it for its sheer power of promotion. There is a part of the community, however, that is called as social media addicts. These are people who stay at that particular website for the whole day and concentrate their promotion there.

This behavior is good and bad. It is good because it allows a user to penetrate the culture of a particular social media website in the beginning. This way, he can easily talk to its users regarding their needs. On the other hand, it is also bad. As Kristy Bolsinger said in her article entitled “Are All Your Eggs in One Social Media Basket?“, focusing all your time on one social media website alone will not help you as that website falls down in the future.

Well, we have seen social media sites rise and fall. There are some websites that have consistent traffic and revenue but there are also others which has a decreasing popularity as time passes by. What you need to do is to prevent facing problems in the future and spread your marketing scheme all throughout different websites.

Of course, this does not mean that you have to join every social media website you encounter. Managing 4-7 accounts will do. Besides, you will just create confusion for yourself by joining too many sites.

There is nothing wrong with being a social media fanatic. Participating in social media websites must be done with strategy and care.

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  • http://www.birdandcocreative.co.uk/ Guest

    Social media can be a great way of getting your site seen by masses of people. But don’t rely on any traffic that they send you. We’ve seen that these sites can fall from favor as quickly as they rose. MySpace isn’t the force it once was and many of us are familiar with the so-called ‘Squidoo-slap’. Is Twitter the next one to come crashing down?

  • http://www.actv-tec.co.il Ilan Hertz

    I feel sometimes like I am getting lost between all the social media sites.
    There ar so many – and many new ones appear each day.
    A sane person can hardly keep track of all these sites.

  • Guest

    I think you’re right on about the business usage of social media today: a different channel to target the same message to a (slightly) modified audience.

    The opportunity lost is to change the basic nature of the way professionals and knowledge workers operate. There’s a fundamental set of business/operating questions that seem largely unreported that act as significant limiting factors for those really trying to change the game with Enterprise 2.0 technologies: the need to realize that the basic operating models they are trying to improve are inherently designed to prevent the type of collaboration and engagement that social media is capable of. New rules for new knowledge-worker productivity are needed across the enterprise. A great read on what every organization should be thinking about:

    http://www.bis-insight.com/Site/Blog/Entries/2009/4/11_Operating_Objectives_for_New_Productivity.html

  • Gerald

    I think that behind social networks the Internet future.

  • http://mylifemylearning.com Guest

    I’m really sure that if we join in a good and compatible social media, we can share our idea easily and the more interesting is getting lots of great information from other members

  • http://www.seojobsfinder.com/ Guest

    Social media marketing is great way, I use: twitter and facebook and they give me each day about 100 visitors to my site, but still google is the main traffic!

  • http://www.deepspacedesign.co.uk Steve

    I can’t see Twitter falling down. Google already have their eye on it! And I agree totally with this post that social media is hotter than ever at the moment. You only have to look at those two kids spitting in pizzas on youtube. Thats probably gonna cost Dominos millions now as it spreads through all the social networks on the net.

  • Guest

    I just follow 4 social media to get the information I need, beside I can promote my blog. Being active in many social media is confusing because we have to do other important thing too

  • Guest

    I don’t know I got right but I felt that my my site is appearing on the first page of google after it got a lot of digg for a topic! True? might be!

  • Jana

    You’re confirming my opinion about what is Social Media. I knew this, but I was not sure. Now, I have not the dilemma.

  • http://sem-group.net Guest

    Probably the best way to pick social media sites is to find the ones that you click with and are easiest for you to use. You’re right no need to sign up for more than 7 to 10 sites.

  • http://www.leedspestcontrol.com Guest

    I must be getting old i just dont get the social media thing.

  • http://www.agramycity.com Baxy

    I don’t think that relying only on social media for traffic and promotion is a good idea. Organic traffic is the best one for long term perspective.

  • http://www.redaccionseo.com Guest

    I believe that many businesses are using social media sites in the wrong way and that is why audiences might fall.

    Social media is a two way communication, but many sites seems to be pushing info to users/customers and not caring about getting them involved.

    If users dont engage it is not their fault, but yours!!